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Posts with tag ViralVideo

LG Secret viral ad aims for sexy, ends up squarely at creepy


Look, LG, it's all well and good the Secret has a touchscreen and that sweet DivX-capable 5 megapixel camera, but making a viral video that can only be described as early-90s softcore voodoo porn and ends with a sheepish phone call from the dude's mother is probably not the best way to highlight those qualities. Video after the break -- warning, it's just a hair on the NSFW side.

Corporate viral video showcase: Philips and Fon


We've seen a lot of pretty bad corporate attempts to woo the YouTube crowd -- for every Will It Blend? there's a million PSP disasters -- so these two clips from Fon and Philips score some points for actually making us smile. Fon unleashed a WiFi-seeking matador with a ridiculous fake accent on the streets of San Francisco, eventually sending him to a Starbucks to curse the high access charges and champion the Fon Community. It's not exactly a knee-slapper, but it's fairly amusing when the guy calls it "Wi-fee." On the other hand, Philips' mockumentary for their Bodygroom manscaper is one of the best virals we've seen in a long time -- the sad story of Frank "Furback" Sack and his walk-through Coney Island body hair remover is an inspiration to us all, if only for sheer number of double entendres it contains. Check both videos after the break. (Warning: the Philips video has some mildly blue language in it.)

The Clicker: YouTube's win-win-win

Every week Stephen Speicher contributes The Clicker, an opinion column on entertainment and technology:

Recently we talked about the upstart sensation, YouTube. As a social phenomenon and a growing entity, YouTube's rise to glory has been nothing short of meteoric. In just one year YouTube has taken its business from zero to pumping out more than 35 Million streams per day, and it's still growing. That's pretty darn impressive, but, as the immortal Rod Tidwell once said, "Show me the money!"

You see -- there's a fairly developed pattern when it comes to replacing existing media outlets with their internet counterparts. The first step is to see if people will buy what you're selling when the cost is zero. YouTube has clearly been successful in that regard. In fact, their success has even convinced media giant AOL to create their own (nearly) feature-for-feature knock-off (see: http://communityvideo.aol.com/). [Disclaimer: this publication's parent company is owned by AOL.]

However, using venture capital money to subsidize the trafficking of copyrighted material is just the first step. Eventually, the fledgling business will have to hit step two: making money. It's there where the wheat is separated from the chaff. It's there where we find out if a new medium will enjoy long-term success or fizzle away like the pet rock.

Take blogs for instance: While blogs began as simple online personal journals, it didn't take long for enterprising souls to recognize that blogs held much more power than simply sharing your cat's diet with your 12 "readers." Yes, the majority of the blogs out there are still "by the people for the people." Yet, the medium has also spawned quite a few commercial sites (this site included). It's this commercialization that ensures the future of the medium.

But where is YouTube's legitimization? More specifically, where is the path to profitability? Millions of streams per day is quite impressive, but it's also quite expensive. Estimates for YouTube's traffic have been pegged as high as 200TB per day. No, that 'T' was not a typo; that's Terabytes. Bandwidth costs alone most likely approach one million dollars a month. Add on top of that the cost of running a service as massive as YouTube's, and you quickly come to the same conclusion: It's time for YouTube to stop growing and start making money.



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